Tuesday, January 15, 2013

Coca-Cola to address obesity in advert !


Fizzy-drink giant Coca-Cola is set to launch a new advert addressing obesity for the first time on television.
The two-minute commercial highlights the firm's record of making low-calorie drinks and reminds viewers all foods contain calories.
The ad, which airs on US cable networks on Monday, follows mounting pressure on the soft drinks industry.
New York City is preparing to ban large sugary drinks in restaurants, cinemas and stadiums.
Coca-Cola has said the video was not made in response to criticism of the soft drink industry, but is an effort to raise awareness.
It is not the first time the Atlanta-based firm has used advertising to address this issue, but it is a first for television.
More here.

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